Sunday, October 25, 2009

Wow, malkha is picking up fans in Europe. Here is a note from a French buyer, a 'partner with Hermes International':

As a designer, I have been very attracted by the texture and aspect of the malka textiles, as well as the natural colors that you managed to blend in a very smart way, the subtil chiné effects.

Some of us, designers, are concern by the tendancy, nowdays, to work with products which are more man-friendly and less eco-friendly. The fact that in Malka, the cotton does not travel extensively, creating more pollution in India, but is treated locally, adds to the value of the product, its exclusiveness.

A greater number of the foreign customers are more and more concerned about environment and human issues, and Malka can meet the requirements of this market. That is why i was keen, since the beginning on using malka cottons for european market.

Samples of the garments sent to Paris last month fair met a good response, so i will develop more of these products, as top-of–the-range creations are our niche.

Congratulation to the Malka cotton developers for having created a line of products that meets our requirements, as far as quality, esthetic and ethics are concerned.

1 comment:

  1. You guys have created the freedom fabric of the post-industrial age. Its equivalent to khadi for the freedom movement but more sustainable. Its low carbon footprint, decentralised production, and appropriate technology process is actually creating a new synthesis of the dialectic of nature and technology. A synthesis that comes from the colonised south not from the all knowing western university or corporate system. Great going.