We now get several inquiries from customers who have bought malkha at the various exhibitions, have enjoyed wearing it, and want to have access to regular outlets; particularly in Bangalore and Delhi, where we have now held several exhibitions and have built a loyal and devoted customer base. Our problem is that there is not enough production yet to justify the costs of opening a retail store in any of the metros - other than Hyderabad, of course, where our stock-room will double as retail outlet.
The solution is probably to have more 'home-sellers' like Sowmya Karthik in Chennai, who buys about 50 metres at a time and retails from her home. It would cut down our marketing costs substantially if we could sell in this way, making malkha regularly available to end-users, while we would continue selling larger quantities to retailers through e-mail orders.
So if any of the readers of this blog know people who would like to take this on, do let us know through e-mail [email@example.com]
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