Well the malkha stall at the Kala Ghoda Festival was a great success, exceeding our target by 10%. KGF is unbeatable for the exposure it provides, because it attracts people from all over the city and suburbs who come for the mela atmosphere and the entertainment. Not only did the malkha stall do well in terms of sales, but we were able to introduce malkha to several hundred people from different market segments, many of whom bought the fabric and have left their e-mail ids to be added to our mailing list.
We had mailed all those on last year's Mumbai mailing list and were delighted to see many familiar faces...the most gratifying thing for us is the number of repeat customers, who had bought malkha last year and came back for more because they enjoyed wearing it. There were a lot of requests for sarees and ready-made garments, and several people told us that tailors were a big problem in Mumbai. Many people asked us if we had an outlet in Mumbai, and its a shame that we're not able to retail malkha regularly here and in the cities where we hold exhibitions. It just does not seem possible, with urban rentals being what they are.
Meanwhile on the production side cotton prices this year have gone through the roof.. we only hope that the farmers are the ones benefiting, not just the middle-men.
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