The malkha stall at the Nature Bazar has done well, reaching its target sales figure in four and a half of the 10 days of the Bazar. For the first time there is a malkha garment, a plain, well tailored unisex tunic at a reasonable price in 4 sizes. Prints and natural dyed fabrics have been selling particularly well. Much of the sale, as is usual in Delhi but not in Bangalore, has been of large quantities to retailers. In Bangalore on the other hand 90% of our sales are direct to customers.
We have also managed to offend a customer who wanted fabric that had already been sold but not yet packed, but have assured her that we will produce and deliver the fabric later.
The Malkha Project, an initiative of 3 designers Mayank Mansingh Kaul, Peter D'Ascoli and Aneeth Arora was launched at Melange boutique in Mumbai on October 18. The designers now plan to hold more such events in other cities. Malkha also figures in Tarun Tahiliani's grand finale show at Wills Lifestyle India Fashion Week in a few days. Ipshita Maitra's film team has already filmed the Mumbai event and will be shooting Tarun's show. They will also shoot at the Nature Bazar and at malkha production centres.
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