Sales on the first day of the Chennai show have been satisfactory. As usual, most Malkha buyers are those who have bought it before and who wait eagerly for the next event. However, we do not seem to be able to reach the unreached... This is why we welcome events like the recent one at Hyderabad University, or the annual Kala Ghoda Festival, so that people who do not normally visit craft and handloom events get to see and try out Malkha. We're confident that once people try it they will become regular Malkha wearers.
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