Monday, May 2, 2011

Trying to match marketing to production for malkha is a continuous balancing act. When we found we had a fairly large stock of plain indigo we gave an order to our Kalamkari printers for indigo print dupattas. Now, before the printed dupattas have arrived, the indigo stock is almost finished, and there are problems in the dyehouses so there is not much more in the pipeline!

Meanwhile we are trying to get as much plain malkha printed as possible before the monsoons set in, as Kalamkari printing is difficult during the rains. This means that our stock of plain undyed malkha is depleted this month.

The Crafts Council of Andhra Pradesh has kindly offered us a stall at their local Aakruti Vastra exhibition in July. Does this mean that we will not have enough stock for our regular appearance at the Dastkar's Bangalore Nature Bazaar in August? and if so, how do we supply our regular Bangalore customers? We have to forgo the Kala Madhyam, Bangalore show in June for lack of stock, but are still expecting to participate in Nature, and are also hoping to be part of the Dastkari Haat Samiti's Kolkatha & Chennai events this year in September and December, which will be our first show in both those cities. However, upto now neither Dastkar nor DHS have confirmed dates or whether they are holding the shows at all.

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